BALMANIA

They did it again.

The latest H&M collab with Balmain, or should I say Olivier Rousteing, took place last Thursday the 5 th of Nov.
If you haven’t noticed, you were on another planet.
Because they kept us repeating (remembering) the ‘save the date ‘ through any form of ( social) media.
Welcome to the ‘ Balmaination ‘ as Olivier Rousteing liked to put it.
With the familiar faces of Jourdan Dunn, Gigi Hadid and Kendall Jenner who danced tot the music in the video.They even created their own movements.

Very cleverly done, a marketeer would say.

And then (fashion) reality hit.
We  all know we have to queue  , sometimes for hours and a night, take the day off, catch a plane , and be extremely patient to get that one-particular-affordable item or more.
I’ve  been there, done it before and the sense of solidarity in the queue club is huge .
So if then shortly before opening time, two gangs think they can skip the queue in Regent Street ,London, to get in on time, something is very wrong.

H&M did not open their doors at 9 and the police had to come…
Safety for staff and customers comes first, right but what wil/can H&M do when   it happens again next time ?
And what do we think about those customers leaving with soo (too) many bags one person can hardly carry ?
Hoping that the customers waiting for their time slot ,  still will be able to buy their favourite   Item of the collection ? If not sold out yet.
Should they put a maximum of items per Person ?
And for those who didn’t make it , and those who got frustrated with the internet crash, within minutes they still had a (last) chance on E -Bay .
Remember those with soo many bags .
I even heard that somebody was selling her/his items just around the corner , three times the actual price  !
What could/would H&M do with that ?
Nothing I suppose ; when you offer business, you create business on the side.
People love to buy and sell  .its the game of profit, getting something  out of it.
Because after all, I still think it’s a great concept they started years ago .
The bottom line is  , H&M wants their clients to be able to buy, afford that  particular. piece of a high fashion designer that otherwise for most of us not reachable is in life !

It will always be a unique  opportunity for us Fashionistas, with all the necessary challenges involved !

To be continued.
TeDe.